Understand the brief
Agree the objective, audience, product or service, target geography, campaign window, budget preference and what success means.
Output: a first brief and open-question list.A practical process from first idea to final hand-off.
We help organise the campaign details, compare possible formats, identify open questions and make the approval steps visible. The exact deliverables depend on your agreed scope.
THE CAMPAIGN WORKFLOW
Six steps. Clear owners and decisions.
Start with the information you have. We can flag missing details instead of guessing them.
Shape the media mix
Consider outdoor, LED, print, signage, digital, transit, exhibition or a combined route according to the audience and task.
Output: formats to evaluate and alternatives.Check locations and suppliers
Verify the requested site, size, direction, supplier availability, slot, dates, permissions and material constraints before calling anything confirmed.
Output: confirmed facts and remaining dependencies.Align creative and production
Define creative dimensions, file types, print material, screen specs, artwork approvals, fabrication, installation and delivery responsibility.
Output: a production checklist within scope.Review scope and cost
Review supplier terms, quantity, duration, production cost, taxes if applicable, delivery, installation and approval milestones in the quote.
Output: written scope and quotation for review.Coordinate and close
Once approved, coordinate the agreed next steps. Post-campaign photos or performance summaries can be included when available and agreed in the scope.
Output: execution hand-off and agreed close-out.WHAT WE WILL NOT GUESS
No invented stock. No surprise assumptions.
A directory entry does not confirm that a site or screen exists in a specific location. Mentioning a city does not imply an active supplier network there. An indicative budget is not a quotation; a campaign idea is not permission to install or advertise.
Before a commitment is made, the relevant operational, commercial and approval details need confirmation. If something cannot be verified, we will state that clearly and request the appropriate information.
WORKING PRINCIPLES
A useful planning partner should bring clarity.
Plain-language scope
Explain what is included, what needs a supplier check and what remains outside the quote.
Approval before action
Artwork, production, booking and campaign start should follow the agreed approval process.
Practical alternatives
Where an exact site or format is unavailable, alternatives can be reviewed rather than assumed.
Ready to put your brief together?
A few honest details make the first discussion more productive.